You know the phrase.
Not the story.
Say What?!? A card game for 4-8 players, ages 10+
The card game of curious phrases
We know what they mean, but we have no idea where they came from.
Explore the surprising origins of everyday sayings like eat crow, mad as a hatter and let the cat out of the bag.
Score laughs for your most creative stories in easy mode, then outsmart friends with knowledge and strategy in advanced play. Trivia mastery not required.
For 4-8 players, ages 10+
kickstarter launch
(MID-2026)
Be first to the table. We're gearing up for Kickstarter!
Get your phrase in a deck, participate in test play or just support us as we bring it all to life.
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what's in the box?
Phrase cards with a phrase, origin and a fun fact about its history.
Chaos Cards - wild twists that shake up the round - swap roles, steal points or change how stories are told.
ways to play
Standard Play
Basic: read a phrase and invent the most entertaining origin. Right answers not required!
Intermediate: answer correctly or go for the best wrong answer.
Advanced: leverage knowledge, strategy and timing to outplay your rivals.
Add optional cheats and one-ups because sabotage is super-fun! Tag along, drag along or swap points in a hand.
Variants
Flip It!: be the first to call out an "opposite" phrase.
Daisy Chain: create a story with phrases that pass on to the next player.
Potluck: blindly choose from phrases other players set out for you.